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SOLDIER ON COFFEE CO.   

VETERAN OWNED AND OPERATED

Building a Business for Better Mental Health and a Purposeful Life


Finding Purpose Through Starting a Business

  • Struggling with Mental Health

Sharing the initial challenges faced that led to considering a business as a positive outlet.

  • Needing a Reason to Get Up Each Day

Describing the importance of having a daily purpose to motivate oneself.

  • Turning Passion into Action

Explaining how the idea of a business was born from wanting to create something meaningful.


Creating a Business That Supports Well-being

  • Building a Routine That Helps Mind Health

How setting up the business provided structure and consistency.

  • Focusing on Personal Growth Over Profit

Emphasizing the aim to nurture mental health rather than just chasing money.

  • Celebrating Small Wins and Progress

Recognizing that every step forward counts towards better mental health.


Balancing Business Goals with Family Values

  • Leading by Example for My Young Children

Demonstrating a strong work ethic in front of my kids to inspire them.

  • Showing That It’s Not All About the Money

Teaching children about passion, perseverance, and purpose beyond financial gain.

  • Creating a Family-Friendly Work Environment

Integrating business goals with family life without sacrificing one or the other.


Pricing Philosophy: Competitive Yet Purpose-Driven

  • Affordable Prices to Reflect What Matters Most

Setting competitive prices to remain accessible and fair.

  • Keeping Money as a Secondary Goal

Prioritizing values like service, quality, and personal fulfillment.

  • Building Trust and Loyalty Through Honest Pricing

How transparent and reasonable pricing supports long-term relationships.


What I’ve Achieved Through This Journey

  • Improved Mental Health and Stability

Noting how starting the business brought positive changes in mindset and mood.

  • A Stronger Sense of Purpose and Motivation

Feeling more energized and driven every day thanks to this project.

  • Inspiring Kids with a Real Example of Hard Work

Seeing children motivated by witnessing commitment and resilience firsthand.

  • Establishing a Business That Aligns with Personal Values

Growing a venture that reflects authenticity and passion rather than just profit.


 
 
 

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